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“Soul Branding” – Aligning Companies with Human Values

Posted by on January 10, 2011 2 Comments

Rhea Goodman - Living Juicy RadioRhea Goodman interviews Elsie Maio, business journalist and brand strategist and consultant – among many other things – who is interested in the feminization of businesses, and aligning business with human values – what she calls “Soul Branding”. Those interested in Corporate Social Responsibility (CSR) might well have something to learn from this interview!

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